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SEO Basics for Tradespeople

Practical SEO strategies to get more local customers

Get More Jobs Without Paying for Ads

83% of customers search online before hiring a tradesperson. Our trade-focused SEO basics help you appear higher in search results - whether customers search for "plumber Ipswich" or "electrician near me".

What We Cover

  • Keyword optimisation - Terms local customers actually search
  • Google Business Profile - Your #1 tool for local jobs
  • Service page structure - Pages that rank for your trade
  • Mobile-friendly checks - 60% of searches happen on phones
  • Basic technical fixes - Speed, security and structure
  • Review generation - Get more 5-star ratings

Why Tradespeople Need SEO

  • Beat competitors - Outrank other local trades
  • 24/7 lead generation - Works while you sleep
  • Higher quality jobs - Attract better customers
  • No ongoing ad costs - Unlike Facebook or Google Ads
  • Build trust - Professional online presence

Simple Pricing Options

SEO Health Check

£150

  • 90-minute website audit
  • Priority fixes checklist
  • Keyword recommendations
Get Started
MOST POPULAR

Ongoing Support

£99/month

  • Monthly content updates
  • Review monitoring
  • Priority troubleshooting
Get Started

Essentials Optimisation

£350

  • All Health Check items
  • Google Business setup
  • 3 service page optimisations
Get Started

All services include a 14-day guarantee – we'll fix any issues at no extra cost.

Our Approach

  1. Localised keywords - "Emergency plumber Ipswich" not just "plumber"
  2. Service area pages - Dedicated pages for each town you serve
  3. Before/after galleries - Visual proof of your work
  4. FAQs - Answer common customer questions
  5. Simple maintenance - Teach you to update key elements

Local vs National Strategies

For Ipswich Trades

Hyper-local optimisation for searches like "boiler repair IP1" or "builder near me". We'll optimise your Google Business Profile and create location-specific content.

For UK-Wide Services

Regional service area targeting and trade-specific content that ranks across multiple locations without duplicate content penalties.

SEO FAQs

How long until I see SEO results?

Technical fixes (e.g., site speed) show impact in 2-4 weeks. Keyword rankings typically improve in 3-6 months. We provide monthly progress reports with actionable insights.

Related services:
SEO timeline when will I rank SEO results UK

Can you guarantee page 1 rankings?

No ethical provider can guarantee rankings. We focus on proven tactics: technical optimisation, quality content, and authoritative backlinks—all compliant with Google's guidelines.

Related services:
SEO guarantees Google ranking promise white hat SEO

Still have questions about SEO Basics?

Get UK-wide help with your small business SEO. Example searches we help with: Ipswich tradesperson SEO or UK remote SEO audit

Real Trade Results

"Went from page 4 to #1 for 'Ipswich electrician' in 3 months. Now getting 15+ calls weekly just from Google."

- Dave K., IK Electrical

"The SEO basics training session taught me how to update my own service pages. Saved thousands vs agencies."

- Lisa M., Suffolk Plumbing

Ready to Get Found First?

SEO isn't just for big companies - our trade-specific approach makes it practical for small businesses.

Book your SEO Health Check today or call for immediate advice on improving your search visibility.